Research on application of network technology in service marketing strategy of property management company

Abstract

Property management service is a new emerging industry in the development of modern society. With the continuous improvement of people's living standards, people's requirements are also increasing on the property management services quality, which makes the marketing strategy of modern property management services more and more important. At the same time, the continuous development of computer technology also provides more choices for marketing strategies. Property management is an activity that includes management and service, whill the essence of property management is service. How to do a good job in property management service marketing has become the core strategy for property service enterprises. This paper scientifically analyses the characteristics of modern property management services, and then it discusses satisfaction analysis in detail and the application of network technology in service marketing strategy of property management company. Finally, some strategies are put forward.