Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?

Abstract

In 2014, 250 millions of dollars has been spent in US email advertising and according to eMarketer (2014), this amount will grow by approximately 7 % for the next few years. This amount can seem small, but email adverting is the cheap pest way to reach clients and is the digital advertising tool with the better return on investment (eMarketer, 2014).