The theory and practice of creative economy in the conditions of digitalization

Abstract

The article deals with the prerequisites and generalizes approaches to defining the concept of "creative economy"; on the theoretical basis and practices of creative economy in leading countries of the world an internals and the main principles of its development are identified; genesis of the concept of creative economy is considered; goals, policies, implementation practices in countries around the world are systematized. The position of Ukraine and other countries of the world in the ranking of the global index of creativity are characterized; features of the creative industry in Ukraine are revealed; index of activity of the creative industry of Ukraine is calculated, which indicates a stable tendency of its development. Potentials of digital technologies, in particular, artificial intelligence, augmented and virtual reality, blockchain technology, to the transformation of creative economy are grounded. (English) [ABSTRACT FROM AUTHOR]