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AOP content and trends Census 2013

Journal of Direct, Data and Digital Marketing Practice (2013) 15(2) 155-159
DOI: 10.1057/dddmp.2013.52
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Abstract

The new Association of Online Publishers Content and Trends Census sees publishers shifting emphasis to the value of data to drive their businesses. Concerns are revealed about the risk of loss of control of data when it is requested by agencies. Programmatic trading is expected to increase and will create more exposure of first-party data. © 2013 MACMILLAN PUBLISHERS LTD.

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APA

Cain, T. (2013). AOP content and trends Census 2013. Journal of Direct, Data and Digital Marketing Practice, 15(2), 155–159. https://doi.org/10.1057/dddmp.2013.52

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