Infographics in social media. Selected issues

Abstract

Technological progress and changes in the lives of contemporary humans have led to a situation in which traditional forms of transferring information by means of text have become too slow, as it takes recipients more time to learn the content of such messages. Researchers emphasise that humans acquire graphic messages better than text. For this reason, presenting information in the form of infographics has become a popular method. The purpose of this article is to present the issue of infographics, including: definitions, types of infographics, and using infographics in different areas of life. An example of their wide use are social media. Based on this example, research was conducted using a searching technique, the purpose being to verify infographics in selected social media. The results of the research allow to acquire information about infographics in terms of popularity in a selected period, scope of topics in infographics and information about sectors and specialists who share infographics in social media most often.