I need husband: AI beauty standards, fascism and the proliferation of bot driven content

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Abstract

Generative AI is proliferating on social media at an alarming rate. Images are generated and disseminated with political agendas, particularly in right-wing spheres. These AI-generated images often depict soldiers, sad children, or interior designs. Of particular note are the catfishing-style “I need husband” posts featuring women with impossible proportions, ostensibly seeking partners. These chimeric creations are bot-driven posts designed to farm engagement, but they also hint at something more sinister. These posts reflect a mechanical view of the male gaze. However, an AI cannot truly comprehend the male gaze, and in its attempt to mimic it, it creates beings beyond understanding. This research aims to analyze the patterns in these images, explore posting methods and engagement, and examine the meaning behind the images. It culminates in an artistic piece in progress critiquing both the images and their creation and dissemination methods. By rendering these AI-generated images as classical Greek statues through Gaussian splatting and 3D printing, I aim to create a visual commentary on the intersection of AI, the male gaze and fascism. This artistic approach not only highlights the absurdity of these digital constructs but also invites viewers to critically examine AI’s role in shaping contemporary perceptions of beauty and gender roles.

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APA

Rosenbaum, J. (2026). I need husband: AI beauty standards, fascism and the proliferation of bot driven content. AI and Society, 41(4), 2749–2760. https://doi.org/10.1007/s00146-025-02491-8

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