Comparative analysis of environmental identity and animal attitude between male and female

Abstract

This study investigated the contrast of environmental identity and animal attitudes between male and female. A total of 387 participants (170males and 217females) were selected by snowball sampling for online questionnaires. Questionnaire survey method was adopted, T test and Pearson correlation analysis method were used to obtain the results. Result shows that: (1) the environmental identity of the male group was slightly lower than that of the female group with a significant difference. (2) There was no significant difference on animal attitudes between male and female. (3) The correlation between environmental identity and animal attitudes was significant. Nowadays, environmental identity and animal attitude have received increasing attention in China. This study only carries on the comparative analysis from the male and female difference. We can study the age, education level, urban and rural differences and other situational factors, which is also a good research direction in the future.