Unveiling economic impacts: The role of the Niyogyugan Festival in enhancing local economies

Abstract

The study investigated the economic impact of the Niyogyugan Festival on the municipality of Candelaria, Quezon, highlighting both its direct and indirect contributions to the local economy. Specifically, it explored how the festival stimulates economic growth through increased visitor arrivals, support for local businesses, and strengthened community engagement. Additionally, the study examined the pivotal role of Local Government Units (LGUs) in the festival's success, including their provision of funding, logistical support, and transportation arrangements for participants. Data were collected using a mixed-methods approach from a total of 180 respondents: 100 festival participants, 70 event attendees, and 10 LGU representatives. The findings revealed that the Niyogyugan Festival significantly boosted local business revenues, promoted the preservation of cultural heritage, and fostered collaboration between local authorities and community members. Overall, the results demonstrate that the festival not only sustains local culture and economic activity but also contributes to the long-term sustainable development of Candelaria.