Usability evaluation model for oBike mobile application: Novice vs expert users

Abstract

There are many Bicycle Sharing System usability models. Most of them are not tested to evaluate their accuracy, user-friendliness, and applicability in the real world. This study aims to evaluate oBike mobile application by usability techniques for cost and time effectiveness rather Heuristic testing technique. The oBike application is used in 24 countries globally including Malaysia to assist commuters seeking transport services. For usability testing of oBike application, 15 student participants were randomly approached from Universiti Utara Malaysia, UUM. The response gathered was conducted after task completion on 21 metrics questionnaires to measure oBike application for effectiveness, performance, efficiency, errors, learnability, and accuracy. The usability evaluation of oBike application was based on the participant feedback, task completion rates, satisfaction ratings, ease or difficulty ratings to complete the task, time spent on task, and recommendations for improvement. The results of the usability evaluation process of oBike mobile application observed some usability issues. The application is easy to use for experts and difficult for novice users. Thus, participant feedback suggested further improvement to satisfy user needs. This study provides vital incite recommendations that ensureoBike mobile application to continue as user-centered and usability enhancement.