Contrastive Learning for User Sequence Representation in Personalized Product Search

Abstract

Providing personalization in product search has attracted increasing attention in both industry and research communities. Most existing personalized product search methods model users' individual search interests based on their historical search logs to generate personalized search results. However, the search logs may be sparse or noisy in the real scenario, which is difficult for existing methods to learn accurate and robust user representations. To address this issue, we propose a contrastive learning framework CoPPS that aims to learn high-quality user representations for personalized product search. Specifically, we design three data augmentation and contrastive learning strategies to construct self-supervision signals from the original search behaviours. The contrastive learning tasks utilize an external knowledge graph and exploit the correlations within and between user sequences, thereby facilitating the discovery of more meaningful search patterns and ultimately enhancing the quality of personalized search. Experimental results on the public Amazon datasets verify the effectiveness of our approach.