Media content monetization model on the example of micropayments

Abstract

The article provides a variant of the site content monetization model. It indicates the mechanism for the passage of micropayments. A presented simulation model is necessary for assessing the convergence of the unit economy where a user is a UNIT (web content consumer). A mechanism for selecting metrics that affect the margin value is applied. As a result of experiments with versions, various alternatives of the projected income were obtained without taking into account fixed costs (income from a paying user for different conversion values) and a variant of unit-economy convergence was found. The study made it clear that the constructed simulation model provides a visual opportunity to work with metrics, to obtain and compare the results of unit-economy calculations. Moreover, unit economics, as an analytic method, is becoming popular for presenting information to investors and effective for digital projects. It showed the prospects of this area at the project planning stage.