Abstract
The purpose of this research is to examine the effect of storytelling ads. To find out the effect, three different ads were created; one is no storytelling in ads, another is corporate storytelling ads, and the other is client storytelling ads. Each ads was exposed to high school …
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CITATION STYLE
APA
Hong, S.-Y., & Cho, S.-H. (2016). The Effect of Brand Storytelling based on the Subject of Story. The Journal of the Korea Contents Association, 16(7), 112–121. https://doi.org/10.5392/jkca.2016.16.07.112
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