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Donor profitability measurement

  • Sauvé-Rodd J
Journal of Direct, Data and Digital Marketing Practice (2007) 9(1) 47-66
DOI: 10.1057/palgrave.dddmp.4350075
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Abstract

Research in this paper examines, through analysis and a case study, the profitability of individual donors.

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APA

Sauvé-Rodd, J. (2007). Donor profitability measurement. Journal of Direct, Data and Digital Marketing Practice, 9(1), 47–66. https://doi.org/10.1057/palgrave.dddmp.4350075

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