INCREASING SEAT BELT USE ON A COLLEGE CAMPUS: AN EVALUATION OF TWO PROMPTING PROCEDURES

Abstract

Seat belt use is an important factor in the prevention of automobile accidents involving injuries and fatalities. The current study used a multielement design to compare the “Click It or Ticket” and “Please Buckle Up—I Care” procedures. Results indicate that the Click It or Ticket prompt resulted in a 20‐percentage‐point increase in seat belt use, and Please Buckle Up—I Care resulted in a 14‐percentage‐point increase.