Willingness of Farmers to Adopt Blockchain Technology in Smart Agriculture

Abstract

In order to achieve the SDGs, blockchain technology can potentially improve the sustainability of the agriculture ecosystem. Therefore, this research drawing a UTAUT extended model by the introduction of Perceived Value(PV), Government Support(GS) and Information Security(IS), explored the factors that influence farmers’ intention to adopt Blockchain-A in Taiwan. First, the extended model has a stronger explanatory power, supplementing the technology acceptance theory. Second, the analysis shows PV, GS, and IS play mediating roles and clarifies the psychological mechanism affecting the adoption of Blockchain-A by farmers. Third, the results of this study provide a basis for policy suggestions that can help the government to formulate and promote appropriate sustainable agriculture policies.