A posting for a job that does not exist: How we might define information architects in today's “integrated” advertising agency

Abstract

The article offers information on the principles of information architect roles and disciplines. The author relates it on his construction of the job description of such title for an advertising agency that desires to become an "integrated" agency. It states that Jesse James Garrett clears it as to be marked as user experience (UX) as there is no such thing as information architects. Moreover, the author believes that the word "integration" associates the relationship between the agency's communication.