Philosophy and contemporary exploration on designing batik motif for JAVAJAZZ promotion poster application

Abstract

Batik is cultural expression that contains symbolic meaning of philosophy and high aesthetic value for Indonesian people. The unique method makes Batik represent Indonesian unique character. As its application expanding, unfortunately, modernization has brought incorrect interpretation about history existence of Batik design and application, it leads to a major problem in philosophy meaning and design innovation of modern Batik. Most of previous researcher only focus to preserve the method in producing Batik. Focusing in Batik motif and pattern design is also required a focus. By formulating a good structural connection from the philosophy of an object and its symbolic meaning, this paper proposed new method on designing Batik motif and pattern to create a new Batik pattern which suitable for modern design application. This paper offering four design stage and steps on designing a modern batik motif, which applied philosophy, contemporary style and basic design principle approach to be able to set into a promotion poster for International Java Jazz Festival as an example design application. These proposed methods are improving the idea exploration of Batik motif design and prevent breaking the philosophy rules (pakem) of Indonesian traditional batik. New improvement on designing a new modern Batik motif design are set to applied on innovative product which contain a good philosophy in order to create a strong and consistent message to the target market. Therefore, it can brought Batik to the various application, modernization and international market with the high appreciation to Indonesian traditional culture.