Journal ArticleOPEN ACCESS

The Influence of Personalized Recommendation on Consumers’ Purchase Intention in Cross-border Online Shopping

  • GU T
  • TIAN B
  • ZHAO X
DEStech Transactions on Economics, Business and Management (2019) (icem)
DOI: 10.12783/dtem/icem2019/31223
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Abstract

… online shopping mostly focus on policies, logistics and other aspects, so we embarked from the purchase intention … consumer cross-border online purchase intention, at the same time …

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APA

GU, T.-L., TIAN, B.-B., & ZHAO, X.-P. (2019). The Influence of Personalized Recommendation on Consumers’ Purchase Intention in Cross-border Online Shopping. DEStech Transactions on Economics, Business and Management, (icem). https://doi.org/10.12783/dtem/icem2019/31223

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