The Empirical Study on Key Factors to Successful Cultural Integration in Corporate Merger & Acquisition

Abstract

We need industrial restructuring and upgrading by corporate Merger & Acquisition under China’s New Normal of economy. Cultural fusion is an important part of the merger integration, and is one of the key factors affecting the performance of M&A. We find some following key factors that in- fluence the performance of firm culture integration by empirical research: the differences be- tween two corporate cultures; due diligence before M&A; PR behavior; promotion measures of culture integration at the stage of collision during integration. Finally, we suggest some principles of culture integration for cultural management practitioners