Everyday Creativity Practiced through a Capsule Wardrobe

Abstract

This case study examines how practicing a capsule wardrobe can influence one’s creativity and how this daily activity can contribute to sustainability at the level of the individual users. The focus is on little-c creativity, which highlights everyday creativity practiced through everyday activities, such as dressing. Various capsule wardrobe projects that focus on voluntary simplicity are emerging in the U.S. This study begins with the premise that capsule wardrobes can provide individuals with an opportunity to enhance their creativity by experiencing a limited wardrobe. In addition, such a limited wardrobe could help contribute to a circular fashion economy by reducing the overconsumption of clothing. Seven female volunteers participated in the eight-week capsule wardrobe project. The multiple data collection methods included an online survey, creativity tests, in-depth interviews, and daily journals. In eight weeks, the participants learned about wardrobe strategies and developed innovative dressing habits through creating and managing their capsule ward-robes. The findings show that intrinsic motives, including satisfaction and enjoyment, play important roles in enhancing creativity. Moreover, this project helped the participants to recognize what to purchase, how to wear and care, and how to discard clothes, which can result in a reduction in thoughtless overspending on clothing.