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Motif of E-Wallet Users on Gen Z in Marketing Communications Perspective (Case Study of LinkAja Users in Purchasing Decisions)

  • Luthansa N
  • Susilo D
Sahafa Journal of Islamic Communication (2022) 5(1) 31
DOI: 10.21111/sjic.v5i1.8260
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Abstract

… With so many e-wallet payment apps, consumers' purchasing decisions require a lengthy … the determining factor for consumers towards e-wallet products. Some interesting messages …

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APA

Luthansa, N. B., & Susilo, D. (2022). Motif of E-Wallet Users on Gen Z in Marketing Communications Perspective (Case Study of LinkAja Users in Purchasing Decisions). Sahafa Journal of Islamic Communication, 5(1), 31. https://doi.org/10.21111/sjic.v5i1.8260

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