Motivation for change gamification as a tool for supporting sustainable behaviour

Abstract

This article reports on applied research and the aspiration to find ways to increase sustainable behavior through the application of game mechanics and playful solutions. One of the main questions investigated through the research activities was what would motivate people to adopt more sustainable behavior and sustainable consumption. To create a better understanding of the problem, researchers and students looked into the awareness and different perceptions of sustainability in a variety of cultural settings, with special focus on waste separation, energy, and water consumption. In addition to documenting the details about current sustainable behavior, additional questions included how and where people find out about sustainability concepts, and how these concepts are currently being taught.