Digital literacy as “framing”: Suggestions for an interactive approach based on E. Goffman’s frame theory

Abstract

Definitions of digital literacy in public discourse still focus mainly on technique, whereas educational studies want to break free from such functional concepts. To accomplish this, an approach is suggested that is not media-centred, but user-centred, which looks at the interaction that takes place on the internet. On the basis of Erving Goffman's frame theory, an example of such an approach is given. keywords social context • media education • media literacy • frame analysis • Erving Goffman Introduction: The communicative side of digital media