A study on envisioning Indian tourism–Through cultural tourism and sustainable digitalization

Abstract

Culture can be defined as a way of life, a human value and the characteristic of the society and tourism is an activity that is undertaken to explore the above system. Cultural Tourism is a sector that focuses on those geographical areas of a country which reflect the art, architecture, religion and elements of that country. It includes showcasing the tradition, festivals and rituals they follow and how it influences the lives of the people living there. It also focuses on the richness and diversity. Travel industry is one among the pioneers to experience the taste of online presence in India. Online reservations started in the 1990’s with instant increase in the users exploring this option for their travel needs. The government of India initiated and facilitated train booking which was followed by the various airline operators. The efforts in restoring cultural sites, getting listed in UNESCO’s world heritage site, working towards the environment along with adopting modern digital platforms to facilitate its visitors are few highlights that can be understood. This paper tries to understand the stake of cultural tourism in India over other modes of tourism. How the share could be increased as India always vouched on its rich heritage and culture when it comes to Tourism, but still has not reached its potential output. How an online presence with active and interactive digitalization can sustain cultural tourism and increase its contribution. How the gap between the information provided and actual available resources could be matched for sustainability].