Journal ArticleOPEN ACCESS

Impact of Customer Relationship Management on Customer Retention in Hotels

  • Soliman S
  • J. Kamel N
Journal of Association of Arab Universities for Tourism and Hospitality (2021) 0(0) 0-0
DOI: 10.21608/jaauth.2021.88892.1220
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Abstract

This research aims to measure the impact of customer relationship management (CRM) on customer retention (CR) in a sample of five-star hotels in Cairo. CRM is a technology for managing all your company's relationships and interactions with customers and potential …

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APA

Soliman, S., & J. Kamel, N. (2021). Impact of Customer Relationship Management on Customer Retention in Hotels. Journal of Association of Arab Universities for Tourism and Hospitality, 0(0), 0–0. https://doi.org/10.21608/jaauth.2021.88892.1220

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