Journal Article

Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services.

Journal of the American Pharmaceutical Association (Washington,D.C. : 1996) (2002) 42(2)
DOI: 10.1331/108658002763508470
24Citations
Citations of this article
37Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Doucette, W. R., & McDonough, R. P. (2002). Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services. Journal of the American Pharmaceutical Association (Washington,D.C. : 1996), 42(2). https://doi.org/10.1331/108658002763508470

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free