ANALISIS FAKTOR YANG PALING BERPENGARUH PADA KEINGINAN MENGGUNAKAN APLIKASI GRAB DI KOTA SURABAYA

Abstract

In this modern communications era where many transportation applications in used by the community, competition seeking customers is the main focus by the app makers. In this study discussed the factors that most influenced by the decision to use Grab application. The respondent of this research is for Grab users in Surabaya area. This study used Intention to Use as Dependent Variable and used Independent Variables Perceived Usefulness, Perceived Ease of Use, Computer Self Efficacy and Trust. The methods which were done in this research by distributing questionnaire using non purposive sampling and processed with SPSS program with linear regression analysis tool