Eco Design Strategies at Indonesian Creative Social Enterprises

Abstract

Background This research looks at how ecodesign can support Indonesian creative social enterprises to achieve sustainability by incorporating ecodesign approaches. Previous research has stated that implementing ecodesign leads to better product for market, environment, and superior business performance. Methods This is a qualitative exploratory study using a multiple case study approach. The data collection methods include in-depth interviews, a literature review, and data documentation. The findings of this exploratory study serve as the foundation for cross-case analysis. The study is based on ecodesign literature and three case studies of creative social enterprises (CSEs). The study is divided into two stages, the first of which is a literature review to develop the research instrument, followed by expert validation. The second stage consists of gathering primary data on three creative social enterprises, followed by cross-case analysis, and finally validation by sustainable design lecturers as experts. The research subjects are five creative social enterprise entrepreneurs, two managers, and four experts. Results We formulated eight ecodesign strategies. Two strategies are good for the planning phase: Design for durability and Design for dematerialization. Six strategies are fit for the development phase: Design for attachment and trust, Design for standardization and compatibility, Design for maintenance and repair, Design for adaptability and upgradability, Design for ease of disassembly and reassembly, and Design for recycling. All three CSEs have not applied the design for maintenance and repair strategy. The study also manages to formulate 27 research and development (R&D) activities that need to be conducted to perform the strategy. According to the findings of the study, CSEs that develop their own sustainable materials, engage in more ecodesign R&D activities than CSEs that use readymade natural materials. Conclusions The empirical results show that the ecodesign strategy is very company specific, and regardless of differences, all creative social enterprises demonstrate the ability to develop ecodesigns that improve environmental performance