AI as a Helper: Leveraging Generative AI Tools Across Common Parts of the Creative Process

Abstract

This study explores Generative Artificial Intelligence (GenAI) applications in creativity. We identify the four most common parts of the creative process: (1) Problem Identification and Framing, (2) Generating ideas, (3) Evaluating ideas, and (4) Deploying and Implementing ideas. We map Generative AI systems into this common part of the creative process. By positioning GenAI as a supportive “AI as a helper”, we propose a structured framework that identifies specific GenAI tools and their capabilities within each common part of the creative process. Through the analysis and demonstration of use cases, this study demonstrates how Generative AI systems facilitate problem identification, generate novel ideas, evaluate ideas, and enhance implementation. We also propose the criteria for evaluating these GenAI systems for each part of the process. Moreover, this study provides insights for researchers and practitioners who are seeking to enhance GenAI’s creative capabilities and human creativity. This study concludes with a discussion of the implications of these illustrative use cases and suggests directions for future research to further advance the use of GenAI.