A Systematic Literature Review on Artificial Intelligence Applications in Tourism Marketing

Abstract

This study aims to theoretically investigate artificial intelligence applications in tourism marketing. Artificial intelligence applications that develop depend on technological progress wereinitiated and involved in various business processes. Global companies are focused enhance their efficiency by investingin artificial intelligence technology in various Processes from management to marketing. Marketing that becomesa crucial field is becoming an essential work division that has used artificial intelligence applications. Artificial intelligence that offers options such as personalized product recommendations to purchase attitudes based on prediction is also becoming popular in tourism. In this context,the present study aims to impact artificial intelligence on companies and tourists examining potential artificial intelligence applications in tourism marketing.