Comparative Analysis of Generative AI Tools in Making Marketing Copywriting in the Era of New Media

Abstract

In the background of the development of new media, generative Artificial Intelligence (AI) tools have become powerful assets to create marketing copywriting, which provides efficiency and innovation ability for the generation of content. This study analyzes the performance of 4 types of AI tools ChatGPT4o, Image-TO-Prompt-AI(Poe), Tiangong3.0 and Doubao when producing and promoting copywriting. The study discussed the performance of these AI to generate the text which can cause emotional resonance, capture key marketing elements and show special language style. By applying the BROKE instruction framework, this study ensures that the evaluation method of AI-generated content is consistent and structured. Research results reveal significant differences in content quality through user feedback and questionnaire collection, among them, ChatGPT4o is leading in overall attractiveness and TianGong3.0 has an outstanding performance on the unique perspective and logical structure. This study not only provides insights into the current capabilities of AI in content creation, but also lays the foundation for the future development of AI and artificial collaboration in the new media field.