Construction of imaginaries from the consumption of social networks: gender and politics. Case study: young people from Ecuador

Abstract

Introduction: Social networks, due to their interactive and participatory nature, are fundamental in the construction and dissemination of social imaginaries, influencing the perception of the world, including gender and politics. Methodology: A netnography was used to analyse the influence of digital media on young people aged 18-25 in Guayaquil. The research included three focus groups, non-participant observation, two surveys and interviews with psychologists. Results: The results show that social networks have a great impact on the construction of social imaginaries among young people, especially in the formation of political and gender opinions. This age group bases many of its political decisions on the content consumed through social networks. Discussion: It was found that young people are the main participants in virtual politics and gender discussions on digital platforms, reflecting how social networks affect their perspectives and social participation. Conclusions: The study concludes that social networks play a central role in the formation of political and gender imaginaries among young people, influencing their opinions and decisions.