Any time, anywhere: Strategies for mobile content delivery

Abstract

Internet usage is going inexorably mobile. Morgan Stanley projects that the population of mobile internet users will overtake desktop internet users by 2014 as both categories exceed 1.6 billion users worldwide 1. Mobile users are also more engaged with content products than desktop users. For example, statistics show that the 30% of users who access Facebook through mobile devices are twice more active on Facebook than non-mobile users 2. This increased activity is not limited to everyday consumers: in scholarly markets, research from as early as 2005 shows that scientists value the ability to access and read papers on mobile devices 3. As publishers rush to join the mobile revolution, they are faced with a growing number of mobile platforms that must be supported; problems with authenticating highvalue institution customers; and making their content readable on small form factor devices. This paper will discuss strategies for addressing these challenges.