PENGARUH KUALITAS PRODUK DAN STRATEGI PEMASARAN SYARIAH TERHADAP KEPUTUSAN PEMBELIAN MADU HUTAN DI KECAMATAN MUARA SABAK

Abstract

Based on the results of analysis testing that the influence of product quality and sharia marketing strategy on forest honey purchasing decisions in Muara Sabak District, the results of the R Square test are 0.856 or if they are percentaged at 85.6%, it illustrates that the independent variable in the dependent variable is 85.6 % and 14.4% can be influenced by other factors that are not part of the research. Based on the results of testing the product quality hypothesis, the tcount value of product quality is 5.964 with a ttable value of 1.6706. From the test results, there is a comparison of tcount greater than ttable (5.964 > 1.6706) and its significance is 0.000 <0.05. Then these results can be said that Ha is accepted and Ho is rejected. It can be concluded that there is a significant influence between product quality variables (X1) on purchasing decisions (Y).