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Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses

  • Guzman G
  • Castro S
  • Gonzalez R
International Journal of Asian Social Science (2018) 8(10) 898-908
DOI: 10.18488/journal.1.2018.810.898.908
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Abstract

… in their level of business performance. Moreover, brand … level of competitiveness and business performance in small service … of competitiveness and the level of business performance. …

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APA

Guzman, G. M., Castro, S. Y. P., & Gonzalez, R. M. R. (2018). Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses. International Journal of Asian Social Science, 8(10), 898–908. https://doi.org/10.18488/journal.1.2018.810.898.908

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