Understanding the Adoption and Impact of Artificial Intelligence in Small Businesses: A Case Study of the Pakistani Context

Abstract

Artificial Intelligence (AI) is rapidly pacing in every sphere of life, particularly for corporations and small and medium enterprises, breeding plenty of opportunities and challenges. This research study examines the adoption and identifies the key factors influencing its integration into Pakistan's small companies. However, this research has determined that AI has the potential to enhance operational efficiency, competitiveness, improved productivity, better customer care engagement, and streamlined operations. Significant hurdles are still faced in Pakistan, such as inadequate technical expertise, limited resources, and cultural inertia related to the adaptation of this AI technology. In Pakistan, the younger employees and the Information Technology (IT) sector make it much easier to accelerate the adaptation process of AI. Addressing these challenges and unlocking the potential to drive economic growth and innovation in its small business sector is imperative. The results offer valuable insights for researchers, business leaders, and policymakers, contributing to a comprehensive understating of AI integration in emerging markets.