Research on Marketing Management Risk Decision Model Based on LINEST Function

Abstract

The primary purpose of this research study is to describe the research on the marketing management risk decision model based on the LINEST function. This research is conducted in China and is used for measuring the risk decision model using different questions related to marketing management. The nature of this research is primary, and data were collected from 100 plus responders related to the marketing management fields. The research participants included males, females, employees of marketing, and other people from marketing management organizations. We used smart PLS software to measure the data and ran different informative statistical analyses. For measuring the marketing, research management used techniques that included a test of equality, PLS algorithm model, LINEST model, least-square model, histogram analysis, and different graphs related to the marketing management performance. The marketing management used different subvariables, including strategic management analysis, marketing mix planning, implementation, and control. The risk decision model is used as a dependent variable based on the LINEST functions. The overall result found that the marketing management risk decision model shows a significant relationship with each other based on LINEST function marketing management, which plays a vital role in organizations.