Factors associated with herbal medicine use among women in Qazvin city: application of theory of planned behavior

Abstract

Herbal medicine is one of the most widely used complementary and alternative medicine used around the world. The most effective training programs are based on theory-driven approaches that are rooted behavior change model. Among behavior change model, the effectiveness of the theory of planned behavior has been documented in previous studies. The aim of the study was to find out factors associated with herbal medicine using the theory of planned behavior (TPB) among women in Qazvin.