Empowering the shift: Understanding influential factors in electric vehicle switching behavior

Abstract

With rising concerns over environmental pollution and energy scarcity, electric vehicles (EVs) have attracted increasing attention as an eco-friendly alternative. Yet, despite societal and governmental support, EVs still face lower market acceptance compared to traditional fuel vehicles. This research examines the primary determinants influencing consumers’ propensity to switch to electric vehicles, drawing on the Theory of Planned Behavior (TPB) and customer experience concepts. Based on a survey of 425 participants, we explore how factors such as perceived behavioral control, attitude, and driving experience shape consumers’ intention to switch to EVs. Findings indicate that policy support indirectly shapes consumer attitudes, while EV-related services and product innovations influence the switching decision through enhanced driving experiences. Notably, subjective norms show no significant effect on consumer willingness to switch. These results offer essential direction for policymakers and marketers to foster electric vehicle uptake and contribute to sustainable transportation research.