Sport entrepreneurship: Sub-region sabana, department of sucre, Colombia

Abstract

The objective of the study is to analyze the current state of sporting enterprises in the Sabana subregion of the Department of Sucre, Colombia. Two samples were studies: 900 clients and 64 sports entrepreneurs. The average year of enterprise foundation is 2016, run by males aged 27-56. The methodology consists of applied research, with intervention in the communities, for which theoretical, empirical and statistical methods are used. The initial diagnosis allows a comparative analysis based on the perception of clients and entrepreneurs, the behavior, supply and perception on sporting ventures. Data processing was performed through factorial tests to check the unidimensionality of the variables, an ANOVA analysis to check the hypotheses, and a linear regression analysis of clients to establish the model of sports entrepreneurship for the region studied. The results showed that the quality of the service is linearly and positively related to the efficiency of the service and the work environment demonstrating differences between the perception of the client and the entrepreneur about physical activity. In this sense, client’s behavior as a result of the service quality. In addition, entrepreneur’s perception about his services effects his offer; client’s needs regarding PA are not considered. The impact of the results lies in the new knowledge it provides for society based on its current application from the perspective of the practitioner.