Halal logistics performance and customer loyalty: From the literature review to a conceptual framework

Abstract

Customer loyalty has become the most important goal of companies' logistics and supply chain divisions. In a Muslim country such as Indonesia, halal products have the potential power to foster customer loyalty. Halal status highly depends on halal logistics, especially with regard to halal meat products. A good halal meat product depends on good halal logistics performance. The influence of logistics performance on loyalty has been investigated in many marketing studies, but research in the field of halal logistics is rare. The research gap in this area has become the background for this conceptual paper. The main purpose of the paper is to provide a literature review of halal logistics performance and customer loyalty, thereby establishing the issues concerning both subjects. The review also provides a conceptual framework for the study, including other factors affecting customer loyalty, such as halal supplier service quality, perceived service value, and customer satisfaction.