Exploring Baseline Food-Media Literacy of Adult Women

Abstract

Many media education researchers have identified the importance of adult media literacy but few have studied it. Such literacy is becoming increasingly important with regard to the growing category of food media--advertisements, television programs, and print media among them. Using two focus groups and guided by Primack and Hobbs' (2009) AA, RR, and MM sub-domains, this study analyzes the baseline media literacy responses of adult women to food-media texts. Findings indicate that personal experience with food preparation and indirect experience with media production may be key components in adult food-media literacy. (Contains 2 footnotes.)