A research based on AISAS model of college students Information contact investigation of Chinese Dream

Abstract

The AISAS model originally refers to a reconstructed consumer behavior model based on the Network Times Market Characteristics. However, following the Chinese Dream thought in new media becomes a lifestyle in the publicity and education among college students, it is also necessary to follow the rules of media communication in the Internet era. Through analysis of 235 questionnaires, with using the indicators of the AISAS model, the research group summarized the characteristics of college students' information contact behaviors of the Chinese Dream, and on this basis, we proposed the improvement strategies aiming at propagating the Chinese Dream.