Application of the Fuzzy Optimal Model in the Selection of the Startup Hub

Abstract

This paper integrates nominal group technique (NGT), analytical hierarchy process (AHP), and fuzzy technique for order preference by similarity to an ideal solution (TOPSIS) approach, and a case study has been used to demonstrate the fuzzy optimal selection model. From a literature review on the startup hub and the interviews conducted with officials and experts, the selection criteria are (1) convenience - promoted by the city's entrepreneurial policies or its traffic infrastructure; (2) potentiality - promoted by a regional network or value chain of startups. Lastly, the best idle land resulted in this case study with equal decision-making power using the fuzzy method is Taipei Jianguo Brewery, and the difference of decision-making power might make the best idle land to be Wanbao Textile Factory.