Problems and perspectives of sustainable marketing development on the Russian food market

Abstract

Nowadays the modern market of food retail is going through a transition period. Consumers tend, on the one hand, to reasonable savings, on the other hand, to meet the need for quality products. Retailers have a difficult task - to follow the concept of sustainable development, while maintaining profitability. The authors of this article, using the methods of content analysis of consumer reviews, observation, online survey, assess the implementation of environmental programs by representatives of retail chains, identify consumer interest in the concept of Zero Waste, and evaluate the satisfaction of the product retail on key attributes.