Innovation and Knowledge Management: Implications for Total Quality Management Practices: An exploratory study

Abstract

The objective of this research is to analyze the influence of total quality management practices on the knowledge management process and to examine the relationship between knowledge management and innovation in the Moroccan automotive sector.  More specifically, we aim to propose a model that examines how the implementation of the total quality approach improves the innovation process through knowledge management. This model is developed following a review of the literature on knowledge management, total quality management, innovation, and the results of empirical studies in the Moroccan automotive sector. From a methodological point of view, we chose an exploratory study, based on semi-directive interviews, in order to analyze in depth the studied problem. The field analysis allowed us to discuss the factors identified in the previous studies, but also to discover other emerging factors that positively influence the knowledge management process and innovation in the automotive industry.