MODERN TECHNOLOGICAL METHODS OF MENU DEVELOPMENT IN RESTAURANTS

Abstract

The article is devoted to consideration of modern technological aspects of menu development in restaurant business. The paper examines the main stages of menu development, taking into account trends and seasonality in the restaurant business. Different types of menus are considered in accordance with a certain type of restaurant business establishment. Practical recommendations are provided that can help to set the right price in the menu of a restaurant business establishment. The publication provides pricing strategies for menu development and recommendations for their use. It has been determined that modern restaurant business establishments need to update their menus every season, as this directly affects the competitiveness of the enterprise. Recommendations on methods for developing menus in restaurant business establishments in accordance with DSTU 4281:2004 "Restaurant Business Establishments" are suggested.