Remembering Haludovo: The Penthouse Years and What Came Later

Abstract

This paper contributes to a growing area within memory studies which explores individual and collective memories as communicated in the contemporary media. The "nexus of memory" in this case is the tourism complex Haludovo on the Croatian island of Krk. What made Haludovo exceptional in the context of the growing tourism industry in socialist Yugoslavia was its short-lived partnership with the adult magazine Penthouse. This paper looks at the history and subsequent fate of Haludovo in the postsocialist period, focusing on the episode dedicated to Haludovo in the Croatian documentary TV series Slumbering Concrete (2016). A collaboration between a media scholar and an architectural historian, who was also one of the scriptwriters and hosts of the series, the study makes use of these multiple perspectives to situate the Haludovo case in a wider framework-the mediated communication of history and memories of the Yugoslav Adriatic coast in television and cinema.