Abstract
… This study sheds light on the impact of neuromarketing exposure on tourists’ emotional responses, which leads to marketing message attention. The study pursued to answer the …
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CITATION STYLE
APA
Amara, D. (2023). Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention. Journal of Tourism, Hotels and Heritage, 6(1), 19–30. https://doi.org/10.21608/sis.2023.193399.1132
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