Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention

  • Amara D
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Abstract

… This study sheds light on the impact of neuromarketing exposure on tourists’ emotional responses, which leads to marketing message attention. The study pursued to answer the …

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Amara, D. (2023). Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention. Journal of Tourism, Hotels and Heritage, 6(1), 19–30. https://doi.org/10.21608/sis.2023.193399.1132

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