MoGeo, a mobile application to promote geotourism in Molise region (Southern Italy)

Abstract

Geotourism represents a powerful and new form of sustainable tourism that has rapidly expanded worldwide over the last decades. To promote it, the use of digital and geomatic tools is becoming of increasing importance. Especially mobile information represents one of the most efficient and smart ways to bring geotourism closer to a wide audience. This applies in particular to rural and inner areas, where the exploitation of geoheritage can represent a crucial resource for eco-friendly and sustainable tourism development. With the aim to promote geotourism on a regional scale, we have implemented a mobile devise application for Molise region, tested in the Alto Molise area. This application, called MoGeo App, aims at providing diversified geotourism information that combines geologic attractions (geosites and geologic itineraries) with other possible tourist attractions (other sites of natural and cultural interest), to respond to differentiated interests and needs of a wide audience. Besides geotourism purposes, the structure of MoGeo App can be used also for other purposes such as educational targets, by adapting contents and language. It appears to be a flexible, easily updatable digital tool, adaptable to various target groups, as well as other regional contexts, both inside and outside of Italy.